Problem:
USA Palm faced a challenge with uneven growth. The company experienced rapid expansion in the fall and winter but encountered difficulties in the spring and summer, primarily due to a lack of consistent brand awareness. As a small, family-owned business, much of the workload, including marketing and advertising, was handled by the majority owner and founder. This became particularly challenging in the spring and summer, as the focus shifted predominantly to designing apparel, leaving limited time for marketing efforts.
Solution:
We modernized USA Palm's brand to match their target market, introducing a sleek design with new fonts like Poppins and Open Sans, and a color palette of deep blue and vibrant yellow. We revamped their email marketing with this new style and a consistent, strategic schedule including promotions. We also analyzed their past Facebook ads, leading to a better process for creating effective ads and a more focused strategy to maintain results with higher spending throughout the year.
Value Delivered:
After three years of collaboration in advertising and email marketing, our efforts have significantly contributed to the brand's growth. Initially, the brand had generated just over 1 million in sales in 7 years and faced operational challenges. Now, it is on the brink of reaching 10 million in sales in 10 years. This remarkable achievement signifies not only a tenfold increase in scale within three years but also a transition to more consistent and profitable seasonal performance, all underpinned by a streamlined and efficient process.
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